After a twenty-year career as owner of Sierra Pacific Products, a wholesale fly fishing tackle distribution company, Greg sold the business in 2010. Since then he has been able to reestablish a relationship with his first loves, writing & photography and his work can be now seen in many fly fishing and outdoor magazines. He regularly contributes to Salmon & Steelhead Journal, Stealheader’s Journal, Northwest Fly Fishing and Southwest Fly Fishing magazines, American Angler, Fly Fishing & Fly Tying Journal, and Gray’s Sporting Journal among others. In December of 2015 his book “Flyfisher’s Guide to California” was published by Wilderness Adventures Press and it is now in its fourth printing. His product innovation “Insta-Set Indicators” was named by Field & Stream Magazine as the best fly tackle accessory for 2011. Greg’s day job is as the Social Media Director for Kiene’s Fly Shop in Sacramento CA.

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In addition to writing and photography he also travels around California speaking to fly fishing clubs about some of the great fishing opportunities in the state.